About

I help organisations design digital products and services that meet the needs of their users and customers. 

I've built up a wealth of industry experience leading design for teams in agency, enterprise and startup environments.

Get in touch via LinkedIn

Skills

Design & Experience

  • UX & CX
  • Product Design & Service Design
  • User-centred Design & Design Thinking
  • User Research & Usability Testing
  • Accessibility (WCAG 2.2)

Product & Transformation

  • Product Strategy
  • Discovery & Continuous Discovery
  • Roadmapping & Prioritisation
  • Lean UX & Dual-Track
  • Digital Transformation

Leadership & Innovation

  • Design Leadership
  • Team Building
  • Cross-functional Collaboration
  • Rapid Prototyping & AI-assisted Design
  • Stakeholder Engagement & Workshops

Experience

Matrix Booking

Chief Experience Officer

Feb 2021 to Jul 2026

Responsible for defining and delivering the company's experience strategy across the entire product ecosystem, and leading a multidisciplinary product team through a period of significant transformation.

Baringa

Contract UX Lead

May 2020 to Feb 2021

My current role is to lead the design of self-serve journeys for a utility company based in the South of England. This involves working with other consultancies and an in-house team, all working remotely during lockdown.

Principality Building Society

Contract UX/UI Designer

Jul 2018 to Apr 2020

I've helped introduce UCD and HCD/Design Thinking into Principality's digital transformation programme. My main task has been to support the redevelopment of their online banking services.

Nationwide

Senior Experience Designer

Aug 2017 to Jul 2018

Worked within the Mobile & Digital Experience team to improve customer support journeys and reduce failure demand across digital channels.

Office for National Statistics

Contract UX Designer

Nov 2016 to Apr 2017

This was a subcontractor role working with Equal Experts on a project for the ONS Alpha project using user-centred and Agile approaches. The service successfully passed its GDS Alpha assessment in March 2017.

ADP

Contract UX Designer

Jan 2016 to Nov 2016

ADP's Bristol office is an R&D hub where the main focus of the work is developing HR and HCM web applications for the European and Middle East markets. This was an Agile environment and I worked with the Scrum teams to iterate and improve their products.

Kagool

Senior Design Consultant

Aug 2015 to Jan 2016

Kagool (now UNRVLD) are specialists in Sitecore and my role was to work with clients to ensure that they can use it to deliver effective customer experiences. This was a broad-ranging UX role where I was responsible for strategy, research, planning and design.

Confused

Senior UX/UI Designer

Feb 2015 to Aug 2015

I joined Confused.com on a six-month fixed-term contract to turn Carfused into a live web site. Working closely with product owners and development teams, I led the end-to-end design of the product from inception to delivery, launching in May 2015.

Dare

Experience Planner

Jun 2013 to Feb 2015

Working in both the Bristol and the London offices at Dare (Campaign magazine's "Digital Agency of the Decade"). My role was to design for experiences that went beyond the client’s expectations. Clients included EE, Barclays, Post Office and Ryanair.